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Stage-Gate, New Product Commercialization Program

SilverProfessionals2.0 Business Solution Offering #3
“Stage-Gate, New Product Commercialization Program” Training
“Stage-Gate” is:

1. A controlled, sequential method for evaluating new concepts / opportunities, prioritizing them, applying resources / developing those of best potential value, and responsibly launching in a manner that best suits the customer’s needs.
2. A “Funnel and Tunnel” approach for Innovation.  The initial funnel is wide open: capturing and evaluating very broad ideas.  The subsequent tunnel is narrow and short: effectively applying resources to quickly develop and launch new initiatives.
3. Lean philosophy exemplified and fully in support of the S&OP process.
4. The best method for maximizing return on investments of development $.

“Stage-Gate” methodology can be applied to:

1. New Product Platforms
2. New Methods
3. Line Extensions
4. New Customers.

“Stage-Gate” Consists of:

1. An idea capture methodology                                        Ideation Phase
2. A preliminary SME (Subject Matter Expert) Analysis  Evaluation Phase
3. Gatekeeper Review/Decision/Prioritization                    Gate
4. Development of Concept and Marketing Plans             Development Phase
5. Gatekeeper Review/Approval to Launch                       Gate
6. Implementation                                                              Launch Phase
7. Post Project Review and Capture of Learnings              Post Review

The “Stage-Gate” Program Implementation Sequence is:

1. Product Development / Marketing / Operations
   Environment Discovery                                                 1 Week
2. Custom Program Design and
   Implementation Planning (What, Who, When)    1-2 Weeks
3. Orientation, Training and Workshops                                     1 Week
4.