10/3/11 | ANNOUNCEMENT HEADLINE |
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Ron Goldstein, MBA Principal Silver Professionals, LLC. Carpe Diem(Seize the Day!) Today is your day!... Check out my blogs@http:// ron@silverprofessionals.com 312-771-7190 Offices in Chicago and St. Petersburg
| Sustainability Service Offering Are you exploring how to "green" your organization? If you ask ten people to explain the implications of environmental sustainability for their own job and for the organization that employs them, you will get ten different answers. They will differ according to what business each person is in and the role that each plays within their company. Some will hone in on the goal of building more efficient factories, or cutting down on industrial waste, while others will talk about marketing and drawing customer attention to the company's green activities. While all of these topics need to be part of the discussion, they are just pieces of what it means to implement sustainability across a large organization. And if this complexity were not enough, the process is often disrupted by misunderstandings and culture clashes. These inevitably occur when different sectors of a company try to work together on a paradigm shift that will transform not only their operations but our economy as a whole. Wrestling with these issues is crucial if we are to move beyond what Barb Batshalom of the Sustainable Performance Institute calls "random acts of sustainability" to a more integrated, strategic approach. We give you perspective The goals of integration, strategy, and a transformational mindset are what define the high-level overview of sustainability provided by Silver Professionals. Rather than diving right away into one of the many sub-topics within sustainability-and thereby running the risk of mistaking a few trees for the forest-we address three broad categories of issues that shape how each company, in its own way, should go about implementing sustainability. The first of these categories is strategy and planning. Efforts to implement sustainability are most successful when they are formulated in terms of the overall strategy of the company. And although this can happen via any number of pathways, the nature of each route needs to be taken into account. It makes a big difference whether, in your efforts to green your organization, you are acting on a mandate from the executive suite or are on a reconnaissance mission from your perch within the company's operations. One reason for strategizing carefully rather than approaching sustainability piecemeal is the fact that it needs to combine mandatory, compliance-based approaches to some issues with voluntary, values-based approaches to others. Both of these approaches have their virtues. Although the former is externally driven, it tends to be more thought out in terms of process and the set of prescribed actions that need to be taken. The latter, by contrast, is generally better linked to core business functions and characterized by principles and goals that can generate innovation. Silver Professionals wants to help you draw on both of these approaches. We help you build a sustainability toolkit When a planning process is well-managed, each key moment in the process will have served as an opportunity to communicate about the increased and more thoughtful focus on sustainability within the organization. This will lead to what social scientists call "norm |
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