Mature workers are a very loyal market that comprises 25% of the population, is growing, and controls 77% of the financial resources in the United States. Many of your customers are over age 50. Hiring seniors also shows that you are interested in serving this market. For the most part, your clients are far more comfortable with people that are their own age. Since many businesses don't put seniors out in front where they are visible, doing so will make your business stand out. Hire senior employees to attract senior customers away from the competition.
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