Why hire mature workers?

Why hire mature workers?

Employers are now starting to figure out what seniors have known all along - Seniors make great employees! Companies such as Wal-Mart, BMW, Home Depot, and McDonalds have certainly lead the way, but now other employers are also starting to figure it out as well, and new avenues for seniors to find willing employers are starting to hit the surface.
Mature workers have had to learn to adjust to life's circumstances. In most cases, they have learned adaptation techniques that their younger counterparts will not develop for years to come. Here are just a few of the things you will discover about hiring mature workers:

Mature workers are a very loyal market that comprises 25% of the population, is growing, and controls 77% of the financial resources in the United States. Many of your customers are over age 50. Hiring seniors also shows that you are interested in serving this market. For the most part, your clients are far more comfortable with people that are their own age. Since many businesses don't put seniors out in front where they are visible, doing so will make your business stand out. Hire senior employees to attract senior customers away from the competition.
Mature workers are consistently reliable.

Mature workers take their jobs seriously. They understand that jobs for mature workers are a bit harder to get, and therefore, they highly value their jobs. They're not looking for ways to advance in their fields. How much does it cost you to hire and train an employee and how much does it cost you if you have to fire someone? Your turnover rate is lower with mature workers and so therefore, your employee acquisition and training costs are cheaper.

Mature workers stay at one job far longer than do their younger counterparts, they have more experience to draw from, and are therefore, easier to train.
Mature workers haven't gotten so many years behind them without learning some very valuable lessons. These are lessons that their younger counterparts would take years to learn.

Mature workers understand and embrace the effect of common courtesy and customer service. They understand that customers are not a nuisance, but the reason that they have a job in the first place.

Mature workers have a strong work ethic. They know the value of a smile and a handshake in making and retaining customers.